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TrasTec Is Transforming The Future Of Food Safety & Shelf-Life Management

About TrasTec

TrasTec is a Saudi deep-tech company pioneering AI-powered food safety and dynamic shelf-life monitoring for the cold-chain industry. Our technology combines battery-free RFID sensors, smart connectivity, and cloud analytics to track temperature, freshness, and product quality in real time — from production to retail. Supported by the Ministry of Environment, Water and Agriculture (MEWA) and King Abdullah University of Science and Technology (KAUST), TrasTec is driving the Kingdom’s food-security and sustainability goals by helping producers, distributors, and retailers reduce waste, prevent spoilage, and extend the life of every product safely. Through our end-to-end IoT ecosystem — sensors, readers, and intelligent dashboards — we turn complex temperature data into actionable insights that save costs, ensure compliance, and build consumer trust. TrasTec’s mission is clear: to make food quality visible, measurable, and sustainable — everywhere.

What We Do (in one line)

Battery‑free RFID sensors + smart connectivity + AI shelf‑life analytics → live quality monitoring and instant alerts, at scale.

Why TrasTec

Predictive, not static: Dynamic Shelf‑Life (DSL) recalculates freshness based on true temperature exposure—not fixed expiry dates.
Battery‑free & scalable: Ultra‑thin RFID sensor labels—no maintenance, low cost, easy to deploy on any product or package.
End‑to‑end visibility: From room to truck to store, get a live status of every item and location.
Actionable alerts: Catch risk early (abuse, freezing damage, hot spots, offline assets) with prioritized actions.
Tenant‑safe architecture: Multi‑tenant cloud with role‑based access, reader‑to‑tenant mapping, and secure APIs.

How It Works

Stick & Scan: Apply a TrasTec sensor label—no pairing or calibration required.
Connect Readers: Install one reader per room/zone/truck; it detects nearby sensors and streams data.
AI Insights: Cloud analytics compute DSL, risks, and KPIs in real time.
Act Fast: Dashboards and alerts guide what to sell, move, chill, or discard first.

Key Capabilities

Real‑Time Monitoring: Item, batch, and location‑level temperature and status.
Dynamic Shelf‑Life: Product‑aware, Q10‑based models with grace windows and injury penalties (hot/cold).
Quality KPIs: Exposure budgets, remaining shelf‑life, incident history, and reliability signals.
Reports & Audit: PDF history reports, CSV exports, and API access for BI tools.

Who We Serve

Producers & Food Processors: Verify chilling, reduce rework, and prioritize outbound lots.
Warehouses & Distribution: Catch hot zones, rotate first‑to‑expire, and audit handling.
Transport & Logistics: Monitor fleets and routes with room/truck‑level visibility.
Retail & Catering: Protect quality at display and back‑of‑house; reduce shrink.

Proof & Impact

Waste Reduction: Reduce temperature‑related disposal and improve sell‑through.
Safety & Compliance: Detect risk before reaching consumers; traceability via unique IDs.
Operational Savings: Battery‑free sensors mean zero maintenance; automated reports save hours.
Efficiency Gains: Automated reports replace manual checks.

Our Mission

At TrasTec, we believe that food safety and freshness should never depend on luck — but on data.Through innovation and intelligent systems, we make the invisible visible — ensuring that every meal, shipment, and shelf in the Kingdom stays safe, traceable, and sustainable.

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traceable and data-driven shelf-life decisions

We believe that technology and transparency are the foundations of food security. With the right sensors, connectivity, and analytics in place, every stakeholder — from producers to consumers — gains the power to act early, reduce loss, and build a safer, more sustainable food ecosystem.

Our Core Values

At TrasTec, we believe technology should make food safety simple, transparent, and sustainable.
Our values guide how we build, innovate, and collaborate — from the lab to the marketplace.

Real-World Innovation

We design and test every solution where it truly matters — in storage rooms, trucks, kitchens, and farms — to ensure our technology performs in every condition.

Trusted Reliability

Food safety depends on accuracy.
TrasTec systems are built to deliver precise, continuous, and traceable data — 24/7.

Sustainability With Impact

By extending shelf life and reducing waste, we help industries save costs while protecting natural resources for future generations.

Collaboration for Food Security

We work hand in hand with our partners — from local producers to government agencies — to strengthen the Kingdom’s food safety ecosystem.

Purpose-Driven Progress

Every step we take supports a healthier, smarter, and more sustainable food future — powered by data, innovation, and trust.

The Team Behind TrasTec

We are a team of scientists, engineers, and innovators with complementary expertise — combining years of research in sensors, electronics, IoT, and data systems to bring intelligent food safety solutions to life.

Hussein Nesser, PhD

Chief Executive Officer

Visionary founder leading TrasTec’s strategy, partnerships, and innovation roadmap in food safety and IoT systems.

Mahmoud Ibrahim, PhD

Product Manager

Specialist in embedded systems and industrial IoT productization. Oversees system integration, project execution, and end-to-end delivery from prototype to deployment.

Tala Kanso, PhD

Marketing & Communication

Expert in scientific communication and innovation strategy. Focuses on translating TrasTec’s technological capabilities into clear value for clients, partners, and the market.

Rita Zgheib, PhD

AI & Computer Science – Advisor

Assistant Professor at the Canadian University Dubai. Brings academic and strategic insight in artificial intelligence, data analytics, and technology transfer to guide TrasTec’s research and innovation roadmap.

What else would you like to know?

All your questions answered below.

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TrasTec Is Transforming The Future Of Food Safety & Shelf-Life Management

About TrasTec

What We Do (in one line)

Why TrasTec

How It Works

Key Capabilities

Who We Serve

Proof & Impact

Our Mission

At TrasTec, we believe that food safety and freshness should never depend on luck — but on data.Through innovation and intelligent systems, we make the invisible visible — ensuring that every meal, shipment, and shelf in the Kingdom stays safe, traceable, and sustainable.

We believe that technology and transparency are the foundations of food security. With the right sensors, connectivity, and analytics in place, every stakeholder — from producers to consumers — gains the power to act early, reduce loss, and build a safer, more sustainable food ecosystem.

Our Core Values

At TrasTec, we believe technology should make food safety simple, transparent, and sustainable.
Our values guide how we build, innovate, and collaborate — from the lab to the marketplace.

Real-World Innovation

Trusted Reliability

Sustainability With Impact

Collaboration for Food Security

Purpose-Driven Progress

The Team Behind TrasTec

What else would you like to know?

1. How does TrasTec’s temperature-tracking system work?

2. Do the RFID temperature tags require batteries or maintenance?

3. What is Dynamic Shelf-Life, and how is it different from fixed expiry dates?

4. Can TrasTec help prevent spoilage and reduce food waste?

5. Does the system work in cold rooms, warehouses, and refrigerated trucks?

Start Monitoring Your Cold Chain in Real Time

TrasTec Is Transforming The Future Of Food Safety & Shelf-Life Management

About TrasTec

What We Do (in one line)

Why TrasTec

How It Works

Key Capabilities

Who We Serve

Proof & Impact

Our Mission

At TrasTec, we believe that food safety and freshness should never depend on luck — but on data.Through innovation and intelligent systems, we make the invisible visible — ensuring that every meal, shipment, and shelf in the Kingdom stays safe, traceable, and sustainable.

We believe that technology and transparency are the foundations of food security. With the right sensors, connectivity, and analytics in place, every stakeholder — from producers to consumers — gains the power to act early, reduce loss, and build a safer, more sustainable food ecosystem.

Our Core Values

At TrasTec, we believe technology should make food safety simple, transparent, and sustainable.Our values guide how we build, innovate, and collaborate — from the lab to the marketplace.

Real-World Innovation

Trusted Reliability

Sustainability With Impact

Collaboration for Food Security

Purpose-Driven Progress

The Team Behind TrasTec

What else would you like to know?

1. How does TrasTec’s temperature-tracking system work?

2. Do the RFID temperature tags require batteries or maintenance?

3. What is Dynamic Shelf-Life, and how is it different from fixed expiry dates?

4. Can TrasTec help prevent spoilage and reduce food waste?

5. Does the system work in cold rooms, warehouses, and refrigerated trucks?

Start Monitoring Your Cold Chain in Real Time

At TrasTec, we believe technology should make food safety simple, transparent, and sustainable.
Our values guide how we build, innovate, and collaborate — from the lab to the marketplace.